Wasta Branding
Sib
Hummingbird
The client
Sarah, co-founder of Wasta, approached HummingBird with the name “Wasta” already in mind and a vision for an Omani coffee alternative made from roasted date seeds. She wanted a brand that reflected its Arabian roots, commitment to sustainability and the sense of connection behind the name.
The project
The project covered brand strategy, visual identity and packaging design, bringing Sarah’s vision to life through a playful, recognisable identity. A custom bilingual logo, warm earthy colours and geometric Omani motifs formed the visual foundation, while detailed packaging illustrations gave each blend its own character within a cohesive product family.
